SHOWCASE: ALLSAINTS (2019)


5th Sep
  • Guessing the topic
  • Interactive topics
  • Material of 25th Anniversary
12th Sep
  • Announce the celebrity
  • Complete video + picture in Wechat, Weibo & Weitao
  • Hannah Quinlivan, KOL & Talent post Weibo
  • Lucky draw announcement
  • Preview of leather clothing festival
19th Sep
  • Opening of the leather clothing festival
  • Recommend the same style of Celebrity & Talent
  • Continous update of super topic of Quinlivan
  • Post result of lucky draw in Tmall
  • Increase traffic in Liuliangbao
21th Sep (till now)
  • Continous use of the material
  • Recommend the same style of Celebrity & KOL
  • Post Weibo about Star Wear
  • Increase traffic through pics in Tmall
  • Stable and increase fans by Lucy draw
  • Keep interacting

The total number of increasing fans from the warm-up to the follow-up period of ALLSAINTS 25th Anniversary Leather Clothing Festival:

WeChat: 92 new fans, 2465 views, 156 reposts, 29 interactives.
Weibo: 311 new fans, 167944 views, 67 reposts, 119 interactives.
Weitao: 3404 new fans, a net increase of 3138 fans.

The growth rate of the number of fans increased approximately by 135%. The number of views in the Leather Clothing Festival is 65,233 which the growth rate is about 142%.

  • Weibo: Create the super topic #ALLSAINTS皮衣节#， the total amount of views achieve 112W and the comments achieve 1029；Create the super topic #ALLSAINTS 25周年# the total amount of views achieve 200.4W，and the comments achieve 1029, Posts about Star Wear.
  • Weitao: Users post 13 weitao about Quinlivan， the total amount of views achieve 1.5W+.
  • TiKTok & Little RED BOOK ads placement and increase traffic though Tmall：Traffic in LiuLiangBao increased about 22,808%, traffic in Weitao increased about 163%

SHOWCASE: ALLSAINTS (2020)


  • #Austin Li live# The first fashion festival, ALLSAINTS classic model BALFERN leather jacket was on sale in Austin Li’s live streaming room.

  • September Leather Festival and Sweatshirt Festival star #LexieLiu# helped lead the autumn chic modern.

  • Tmall luxury Nov.11 achievement list, women’s clothing brands TOP 10

ALLSAINTS x Lexie Liu: Campaign Planning and implementation. On the day of the live event the sell-out rate was 80% and the event generated nearly RMB 30 million in sales.

Other Showcases:

MACKAGE

GCDS

Talk to us about your brand

Work with the highly talented group of e-commerce specialists, marketers, data experts and imagineers.

Contact Us